Tuesday, March 26, 2013

On the Origin of Kitchenware

Falcon Enamelware

Pie dish with perfect spoon. 

In 1859, a chap named Charles Robert Darwin published a book called On the Origin of Species. In it, he theorized that nature favored designs which promoted the success of any given species, and that adaptation — the development of traits which helped the species survive — was what got us all to the point where Homo sapiens could write books.

Natural selection is beautiful because it pertains not only to eons of mammal development, but to the art and science of kitchen equipment. Once upon a time, Mrs. Homo sapien used a series of rocks and sticks with which to prepare her family’s dinner. More recently, people of my grandmother’s generation used white enamelware with a blue rim for pretty much everything.

This is where Darwin’s beautiful theory comes to a grinding halt. Why? Because there was nowhere for kitchen containers to go: perfection had been achieved, and no competitors were left to nip at its heels. There was no longer an incentive for adaptation.

This is not to say that Homo sapiens have not tried. The results have been, on occasion, acceptable — but not exquisite. Not peerless. Not beautiful.

If you are a discerning member of the Homo sapien tribe, you may be interested in acquiring a bit of perfection for your own kitchen. Happily, you can buy it for a very reasonable amount of money form Falcon Enamelware, whose excellent packaging tells me have been in the business of creating kitchenware masterpieces since 1920.

Natural selection has produced some truly bizarre and lovely creatures. Fabulous plumage and camouflage, for example. Like nature, one of the things that Falcon have gotten right is in the design of their packaging. Superior brains selected MorseStudio to design their brand, and an even more superior brain decided to share a picture from this collection on Pinterest.

If you are a Homo sapien who does not think that Pinterest is an important tool of natural selection needs to catch up.

Here is their campaign.

I have been using exactly this kind of white and blue-rimmed enamelware since forever, and it has never let me down. I use it literally every day, for every conceivable task.

Anthropologie sells the Bakeware set online, but it’s cheaper for Americans to purchase it direct from Falcon. British Homo Sapiens can usually find it, as I did many years ago, at their local high street ironmongers.

Wait a minute.


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