Wednesday, March 13, 2013

Sign of the Times

What's Your Sign?

Once upon a time, a long time ago, back before personal computers, the internet, and cheap vinyl banners, I painted signs. It's exactly as hard as it looks, and that's before you consider that it all has to be performed while clinging to a ladder in the rain.

I was recently given the extraordinary opportunity to have a hand in designing the type for my book, something authors aren't usually involved in. Some people don't think type matters; that as long as you can read a word, it's done its job. What these people don't realize is that in order to have the luxury of this opinion, they have been exposed to exceptionally successful type — that which literally disappears before their eyes. The function of type is to carry meaning; it's the scaffolding for semantics.

Type does matter. This is art.

No comments:

Post a Comment